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What is an Organisational Style Guide (Why Your Business Needs One)

If you’re running a business, then it’s important to have an organisational style guide. This document helps to keep your company’s branding and messaging consistent across all communication channels. In this blog post, we’ll explore what an organisational style guide is and why your business needs one. We’ll also provide tips on how to create one. Let’s get started!

What is an organisational style guide?

An organisational style guide is a document that outlines the preferred style for all communications within an organisation. It covers everything from the use of language, to the tone of voice, to the visual style.

Why does your business need a style guide?

An organisational style guide or style manual ensures that all communications from your business are consistent, professional and on-brand. It helps to create a cohesive brand identity, and can be used as a reference point for anyone creating content for your organisation – from website copy to blog posts to social media updates.

Creating an organisational style guide can be a big undertaking, but it’s worth the effort. A well-crafted style guide will save you time and money in the long run, and help to ensure that all of your communications are aligned with your brand identity.

If you have existing style guides, you may want to consider updating it to reflect any changes in your organisation’s branding or communications strategy.

How to create an organisational style guide?

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There’s no one-size-fits-all approach to creating an organisational style guide. The best way to start is by thinking about the needs of your organisation, and what kind of guidance would be most useful for your team.

Here are a few things to consider when putting together your style guide:

  • What kind of communications does your organisation produce? (e.g. website copy, blog post, email newsletters, social media updates):
  • What is the tone of voice you want to use for your communications? (e.g. friendly, formal, humorous):
  • What kind of language do you want to use? (e.g. technical jargon, plain English):
  • What style conventions should be followed? (e.g. spelling, grammar, punctuation)
  • What visual elements are associated with your brand? (e.g. logo, colours, fonts)

The benefits of having a style guide for your business

There are many benefits to having a style guide for your business. Here are just a few:

Consistent branding:

A style guide helps to ensure that all of your communications are consistent with your brand identity. This can help to create a cohesive brand image and increase recognition amongst your target audience.

Professionalism:

A style guide can help to ensure that all of your communications are professional and on-brand. This is important for building trust with your customers and clients, and maintaining a positive reputation.

Time savings:

A style guide can save time in the long run by providing clear guidelines for content creation. This means that you won’t need to spend time editing or formatting content that doesn’t meet your standards.

Cost savings:

A style guide can also help to save you money by preventing the need for last-minute changes or corrections to your communications. This can be particularly important for time-sensitive materials such as print advertisements or email newsletters.

A well-crafted style guide will help to ensure that all of your business communications are consistent, professional and on-brand. It’s an important tool for saving time and money, and can be used as a reference point for anyone creating content for your organisation. The purpose of a corporate style guide is to ensure that all of your communications are aligned with your brand identity. It’s a tool that can be used by anyone creating content for your organisation – from website copy to blog posts to social media updates.

Examples of different types of style guides

There are many different types of style guides, and the best one for your business will depend on your specific needs. Here are a few examples of different types of style guides:

Brand guidelines:

A brand guideline is a document that outlines the key elements of your brand identity, including your logo, colours, fonts and tone of voice.

Copywriting style guide:

A copywriting style guide is a document that outlines the specific language and writing conventions that should be used in your organisation’s communications. You can use a style sheet to ensure that all of your copy is consistent with your brand identity.

Visual style guide:

A visual style guide is a document that outlines the visual elements of your brand, such as your logo, colours, fonts and imagery.

Social media style guide:

A social media style guide is a document that outlines the specific standards and conventions that should be used when creating content for your organisation’s social media channels. Ensuring brand consistency across all channels is crucial for building a strong and recognisable brand identity.

Tips for using a style guide

Here are a few tips for using your style guide to improve communication and efficiency within your business:

1. Make it accessible: Ensure that your style guide is easily accessible to anyone who needs to use it. This could mean storing it online in a central location, or distributing physical copies to relevant team members.

2. Keep it up to date: Periodically review and update your style guide to ensure that it remains relevant and accurate. This is especially important if you make any changes to your brand identity or communications strategy.

3. Use it as a reference: Use your style guide as a reference point when creating any kind of content for your business. This will help to ensure consistency across all of your communications.

4. Get feedback: Encourage feedback from team members on your style guide, and use this to improve future versions. This could involve conducting regular surveys or holding focus groups.

Summary

Style guides are a great way to make sure all your company’s communications align with one another and reflect the personality you want them to. It can be a valuable resource for both employees and customers alike. Creating a style guide tailored to your business’s specific needs can help to improve efficiency and save time and money in the long run.

 

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