How to Use Instagram as a Marketing Tool: A Step-by-Step Guide

Instagram is one of the most popular social media platforms today. With over 700 million monthly active users, it’s no wonder that so many people are turning to Instagram for marketing purposes. If you’re looking for a tool to help increase your brand awareness and make more sales, then this blog post is perfect for you! In this step-by-step guide, I’ll be revealing how to use Instagram as a marketing tool so that you can get the best results possible.

Step One: Setup Your Profile

In order to get the most out of Instagram, you’ll first need to set up your profile. This includes not only filling in all basic information like bio and location but also adding a business logo or other images that will help people recognize your company name from afar. You should also add links back to your website so that people can find out more information about your company if they’re interested.

Be sure to include a link back to your website in the bio section so that you’ll stay top of mind for potential customers. There are two ways to do this: either add an @ mention with a link or put #hashtags at the end of your post.

Step Two: Fill in Your Profile

Fill out the other sections of your profile to make sure that people can find you and all of the information they’re looking for. Include a short bio about yourself or your business, link back to any social media accounts associated with your craft (Twitter, Facebook) and add hashtags if applicable.

Step Three: Follow the Right Accounts

Follow other artists, crafters and fashion designers in your area who have similar interests to yours. This will broaden your reach and allow you to engage with different groups of people.

Step Four: Find Inspiration on Hashtags

Instagram’s Explore page has a list of trending topics that are popular right now so if you’re looking for specific hashtags, this is a good place to start. You can also find people from your area who are interested in the same topics as you and follow their posts!

Step Five: Use Filters Wisely

Filters on Instagram allow users to change the brightness of photos or add color effects. Be aware that when you use a filter, the photo is not in color and will need to be posted after.

Step Six: Add Your Location with Hashtags

If you live near another major city or are visiting one for an event, add your location name to your hashtags so people can find posts related to that area more easily. For example, if you are in New York City for a conference, include #newyork and #nyc to your hashtags so others can find posts related to that city.

Step Seven: Create Engaging Captions

Readers will be more likely to share or like the post if you take time with captions. Have a goal of how many likes you want to receive when writing your captions. If it relates to a holiday, use quotable quotes that have meaning and political relevance.

Step Eight: Download the Instagram App

Downloading this app will allow you to easily post and track your results.

Step Nine: Use Hashtags on Your Posts

Hashtags can be worth a million words in marketing. They help customers find posts about topics they care about and want to know more about. As long as it’s an appropriate hashtag, use it on your posts.

The best way to use hashtags is by tagging the city that you are posting from or about, and placing them at the end of a sentence so they don’t interfere with any words before it. For example: “I love #nyc! I just want to live here!” or “NYC.

Step Ten: Tag Influencers

Instagram is such a social media network that it’s important to build relationships with influencers in your industry. This way, when you post about them or they put up an update on Instagram, their followers will see these posts and follow you back!


Instagram has dominated the social media world and has been a great marketing tool for many businesses. It’s easy to use and it can quickly build your business up with the right strategy in place.

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